High View at Hunt Valley is a townhome and condominium community located in a well sought after area in Hunt Valley, Maryland. Originally built as rentals, it converted to sales after nearly 40% of the units were rented. They offer luxurious amenities that rival most resorts; pool, tennis, cyber café and movie lounge, with a location that is easily accessible to major highways.

Objective

Reposition the brand to cater to buyers and to broaden the demographic appeal. Develop a promotional campaign to increase traffic and sales to the community.

Results

Redesigned the brand including collateral, website and marketing materials to give the community a resort style feel. Developed a multi-level media blitz campaign that pushed the "weekend only sale" message which included Radio, TV, Print, Search Engine Marketing, Increased Signage, Realtor and Prospects Email Blasts as well as Targeted Email Blasts to individuals who fit our criteria in the surrounding areas.

• Fastest Selling Condominium Community in the entire Metropolitan Area
• Traffic to the Sales Center increased 300% during promotional periods
• Directly increased qualified leads into the sales pool
• Email Blasts received above average Open and Click-Thru rates
• An average of 50 floor plans downloaded during the promotional periods
• Sales Center traffic doubled during non-promotional weeks