Our goal is to promote environmental stewardship through educational outreach and positive public awareness. They specialize in data destruction and electronic recycling for everyone from government agencies and big business to mom and pop shops and even individuals. No job is too big or too small. All materials are handled and recycled in conformance with federal, state, and local regulations.

Objective

To create a Brand DNA that really emphasizes e-End's strengths, and pinpoints what sets them apart from the rest. What their competition cannot claim. Once we hone in on their true presence, we will perform an extensive brand makeover, complete with new logo, new messaging, new collateral, and new design standards.

Results

After an intensive look at e-End's existing brand presence, we managed to create something truly special for them to hang their hats from and to continually build from as their company grows in the future. We provided a new logo that pulled double, even triple, duty to reflect their industry, their process, and their name. We also crafted a new tagline and an overall tone that would set the stage for every piece of collateral that they would produce throughout the life of their business.